Mahesh Patwardhan
M-420, Tarapore Towers
Off New Link Road
Lokhandwala
Andheri (W), Mumbai 400 053.
Mobile: 98211 29813 / Phone: 91 22 26344914
Education
MS Electrical Engineering, (1986)
UNIVERSITY OF SASKATCHEWAN, Saskatoon, Canada
BE Electrical Engineering, (1982)
UNIVERSITY OF MYSORE, Mysore, India
Summary
Internet Business Strategy, Processes and Systems / Internet Advertising and E-Commerce / Web Analytics
Independent Internet Strategy Consultant
Online Media Services helping businesses improve their use of the Internet as a business and marketing strategy
Website UI optimization, Search Engine Optimization and Marketing, online brand strategy, use of web analytics for traffic building and analysis, Business Intelligence systems for online business analytics
Design / Implementation / Project Management of Internet Business Systems
Project Management and Implementation of BPM for continuous improvement of business processes.
Design / Implementation of Processes and Systems for Information Security, Access Control and Change Management for SOX and audit compliances.
Experience Summary
MS (Electrical) from University Of Saskatchewan, Canada, with a total of 21 years work experience in the Information Technology area with 11 years of unparalleled experience in the Internet space.
Founding member and part of the start-up team of India’s leading online portal rediff.com.
Rich and diverse experience in all areas of business operations of a successful online portal like Infrastructure setup, website optimization, use of tools and methods for online marketing and strategy building, implementation of online services like mail, online communities, ecommerce platforms.
Expertise in design and implementation of online business support systems like workflow based systems for online ads management, revenue reconciliation and settlement systems for online ads, ecommerce and e-subscription services, Business Intelligence systems for analyzing online business, Web-analytics systems for analyzing and building web traffic and Customer Support Systems.
Implementation and ownership of processes and systems, policies and procedures for Information Security, Access Control and Change Management for SOX and audit compliances.
Employment History
Nov’ 2008 - Present:
Quadwave Consulting Pvt. Ltd.
Vice President – Marketing
• Responsible for Marketing Vision and building a Marketing and Sales Strategy for growing the business in the Software Services and Consulting area focused on Enterprise Content Management, Document Management, Enterprise Portals and BPM and Workflow solutions.
• Review new markets for applicability and identify new product requirements based on market feedback. Market Segment Business Development – execute revenue plan
• Formulate Client Strategy for acquisition of new clients
• Build Industry subject matter expertise and focused practices within the organization
• Formulate strategies for Sales Execution through channels and partnerships. Responsible for influencing and leveraging channel strategy.
Nov’ 1997 - Sept 2008
rediff.com India Ltd, Mumbai, India.
Director – Information Systems
Implementing Processes and Systems in support of the company’s Internet Advertising and online Media business strategies.
Ensuring a continuous improvement process by implementing systems to improve business productivity and efficiency and to ensure all compliance guidelines are met.
Responsible for the design and implementation of the following Internet Business Systems:
Internet Business Analytics and Reporting Systems for the online ad-business, e-commerce, subscription and mobile services, search verticals and online community services.
Real-time Web Analytic Systems for analysis and reporting of traffic on the portal including page views, visits, unique visitors, and online consumer behavior.
Workflow based Credit and Contract Approval and Revenue Reconciliation and Settlement Systems for the online ads business and e-commerce systems. These systems have a workflow based contract approval subsystem and include integrated modules for revenue reporting and reconciliation, billing / payment advices along with invoicing, payment and collection and integration with the GL system for summary reports.
Online E-Commerce Platform: Implementation of an online e-commerce platform including Shopping and Vendor Catalog, Search, Online Payment Systems and Order Processing and Fulfillment systems.
Integrated CRM System with a Customer Support Portal based on Talisma CRM. Integrated Talisma CRM platform with the Order Processing System for customer support of the online ecommerce and subscription services.
Operational Support Systems for Advertising and E-Commerce businesses: Implemented systems for providing Change Management and Access control for all enhancements to the Online Ads and Ecommerce platform. Ensured Information Security and process compliance as required by audit guidelines.
Managed a core team of Sr. Managers and vendor relationships with various software partners
Past Employments
Sept’ 1988- Oct’ 1997
Digital Equipment (India) Ltd., Bangalore
Program Manager
Project and Program management of VAX/VMS based realtime and data acquisition projects.
Managed Y2K conversion projects offshore
Bid Management process for major projects at Digital Equipment Corporation, Honk Kong.
Pre-Sales Technical Support
Pre-sales technical support on the VAX-VMS and Alpha line of servers and supporting operating systems and applications software
Software Engineer
Programming on VMS platform in C, realtime data-acquistion projects.
Worked on a VAX/VMS, C based project at Digital Equipment Corporation, Chelmsford, MA. USA.
Apr’ 1987- Aug’ 1988
Hinditron Computers Pvt. Ltd., Bangalore
Software Engineer
Programming on realtime data-acquistion projects
Academic Credentials
1986 MS Electrical Engineering from University Of Saskatchewan, Saskatoon, Canada
1982 BE (Electrical) from University Of Mysore
Personal Details
Address: M-420, Tarapore Towers, Off New Link Road, Lokhandwala, Andheri (W)
Mumbai - 400 053.
Date of Birth: 10-June-1959.
