Wednesday, June 4, 2008


Mahesh Patwardhan
M-420, Tarapore Towers
Off New Link Road
Andheri (W), Mumbai 400 053.
Mobile: 98211 29813 


  • Over 25 years of IT experience, including over 15 years experience in the Internet domain working with E-commerce companies and Online Portals.
  • Chief Technology Officer at Balaji Telefilms, Yes2Fashion and LxWorld
  • Ecommerce Consultant and Technology advisor to Bakrie Telecom, a leading Telecom Provider in Jakarta, Indonesia. 
  • Core competency in E-Commerce Technology and Operational processes. Vast experience in Consumer Internet Products and Services and Online Portals.
  • Part of startup team of, India’s leading portal
  • Vast experience in technology and business processes, program management, evaluation of Information Technology requirements and recommending solutions across multiple computing environments, infrastructure development and vendor relationship management
  • Expertise in Project Management methodologies, Information Systems deployment, Web and Business Analytics solutions deployment, SOX and IT Compliance, Web 2.0 Technologies, Content Management and Internet Business Strategy
  • Excellent oral and written communication skills and people management skills.

Employment History

Yes2Fashion / LX World
Oct 2011 – Present

  • Chief Technology Officer at Yes2Fashion / LXWorld, Ecommerce companies dealing in fashion accessories, luxury retail and lifestyle products.
  • Providing Technology Strategy, Architecture and Platform Implementation on the Magento ecommerce platform for e-commerce businesses:

    • Yes2Shop
    • Yes2Fashion
    • LxWorld

Consultant and Ecommerce Technology Advisor                  
Bakrie Telecom, Jakarta, Indonesia
(Jan 2013–Aug 2013)

Provided Technology Consulting and Infrastructure and Architecture Advisory services for developing a web-based Ecommerce platform (on Magento) and mobile apps for live TV, on-demand video, music and games.

Balaji Telefilms
Oct 2010 – Sept 2011

  • Chief Technology Officer at Balaji Telefilms

  • Responsible for providing technology strategy and direction to New Media division for growing the talent search portal, online entertainment and education businesses.

Consultant and Technology Advisor – Web Technology
 Oct’ 2008  – Sept 2010 
  • Web Technology Consultant for developing and implementing a brand website for BCCI for the Champions League T20 2009 and IPL 2010 cricket tournaments.
  • Provided web technology consulting in identifying new product requirements and defining product roadmaps for web based products and services using Web 2.0 technology platforms for online businesses.
  • Project Management and digital strategy for implementing an online community platform in the Media and Entertainment Industry.
  • Strategy consulting for Quadwave Consulting Pvt. Ltd, responsible for developing the Solutions Marketing and Delivery Center in Mumbai for Enterprise Portals, BPM and Workflow solutions, and Web 2.0 based Solutions.
  • Developed and implemented marketing plans and maintained budgets, providing the strategic leadership and direction needed for business success for the India Region.
  • Identified and developed strategic partners for business growth.
  • Provided leadership and strategic consulting in identifying new product requirements and defining new product roadmaps for BPM and Workflow based Enterprise Solutions on Open Source and Web 2.0 technology platforms

Director – Information Systems, Mumbai
July’ 2005 – Sep’ 2008

Established an Information Office for implementing processes and systems for information security, change management and access control to achieve internal control on systems impacting financial reporting as per the SOX compliance guidelines. Evaluated Information Technology requirements and implemented processes and systems to address the needs of the various lines of business within the company.

• ACA - Ad-Sales Contract Approval system: A workflow based credits and contracts approval systems for ad-sales.
ART - Automated Revenue Tracker system: A Revenue Reconciliation and Settlement System for ad-sales, ecommerce and mobile
LogWatch - a real time web logs collation, computation and reporting system for web analytics.
• Omniture - A hosted solution for web analytics.
CUBOT - Business Analytics Systems for online services for ad-sales, e-commerce, e-subscription and mobile services, search verticals, and online community services
RDS - Rediff Deployment System: A Change Management system used in the managing changes to the advertising, e-Commerce, subscription and other rediff applications.
BDMT - Batch Depoloyment and Monitoring System: used in the deployment and monitoring of all batch processes required for operational functioning of all production applications.
ACS - Access Control System: used to provide secure single point access to operational and production systems in the organization.
• Established and implemented strategic technology and business processes and systems in the company achieved SOX compliance for the company.
• Vendor Catalog for the e-Commerce Platform: Technology Management of the development and deployment of the vendor catalog for the e-Commerce Platform for Rediff Shopping
• Vendor Relationship Management: Managing Service Level Agreements and Contracts with the Technology Partners for implementation of Operational Support and Production systems in the company.

Director – Customer Service, Mumbai
July 2003 – June 2005

Responsible for establishing and deploying an integrated process for providing customer services for the ecommerce and e-subscription services.

• Managed the set-up and growth of the customer services team for rediff e-commerce and rediffmail services.
• Managed the development and deployment of an Integrated CRM system based on integration of Talisma with the e-commerce order processing and rediffmail systems.
• Deployed an online self-help customer services portal integrated with Talisma CRM.
• Established and deployed processes for automated responses and problem resolution for e-commerce and rediffmail systems using the Talisma platform.

Director – Web Technology, Mumbai
Nov 1997 – June 2002

Was responsible for managing the technology team and the setup of operations in data centers and network operations in the company.

• Growth of the technology group
• Setup of operations in data centres and network operations and scaling of infrastructure in data-centers in VSNL, Mumbai and Exodus, US.
• Established and implemented processes for deploying applications and services for email and e-commerce.
• Migration of services across technology platforms, from Windows/IIS to Linux/Apache environment.
• Managed relationships with Software Partners for setting up ecommerce and rediffmail platforms and Hosting Services Providers for instracture growth.
• Managed application monitoring and web analytics reporting operations.
• Managed the technology and applications support for the corporate and client web-site development group

Program Manager
Digital Equipment (India) Ltd., Bangalore
Sept’ 1996- Oct’ 1997

• Project and Program management of VAX/VMS based realtime and data acquisition projects.
• Managed Remote application support and Y2K conversion projects offshore
• Bid Management process for major projects at Digital Equipment Corporation, Honk Kong.

Technical Support Specialist
Digital Equipment (India) Ltd., Bangalore
Sept’ 1992- Dec’ 1995

• Pre-sales technical support on the VAX-VMS and Alpha line of servers and supporting operating systems and applications software
• Support in preparing technical bids for large projects.

Software Engineer
Digital Equipment (India) Ltd., Bangalore
Sept’ 1988- Oct’ 1992


• Programming on VMS platform in C, realtime data-acquistion projects.
• Worked on a VAX/VMS, C based project at Digital Equipment Corporation, Chelmsford, MA. USA.

Software Engineer
Hinditron Computers Pvt. Ltd., Bangalore
Apr’ 1987- Aug’ 1988

• Programming on realtime data-acquistion projects.

Academic Credentials

1986 MS Electrical Engineering from University Of Saskatchewan, Saskatoon, Canada

1982 BE (Electrical) from University Of Mysore

Personal Details

Address: M-420, Tarapore Towers, Off New Link Road, Lokhandwala, Andheri (W)
Mumbai - 400 053.

Date of Birth: 10-June-1959.

Reference Links

LinkedIn Profile and Recommendations

Project Work:
Automated Revenue Tracker
LogWatch: Real-time web analytics system
Cubot: Business Analytics System
Change Management and Access Control Systems
The Information Office